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How To Navigate The Glow Dashboard

A walkthrough of Glow's leading indicators, suggested windows, breakdown drawer, and annotations, with step-by-step workflows for retrospective and live reporting.

Glow gives marketers the tools to justify, optimize and defend brand investment - connecting brand investment to business outcomes.

 Welcome to Glow - your new home for measuring brand impact.

This guide will walk you through how to get started, what to look for, and how to use Glow’s early features to spot and understand the impact of your awareness activity.

Glow Phase 1 focuses on identifying leading indicators - the early signals that show whether brand activity is driving demand.

Here’s how to start getting value from day one.


Getting Started - Your Onboarding with Glow

If you’re logging in for the first time, here’s a quick checklist to help you find your way:

  1. Take the onboarding tour - it’s short and gives you the “why” behind Glow.

  2. Visit the Leading Indicators view - this is where you’ll see what’s statistically linked to demand for your brand.

  3. Explore Suggested Windows - these are pre-filtered time periods when you historically scaled brand spend.

  4. Open a Breakdown - check which channels and campaigns were live during those windows.

  5. Add an Annotation - tag a campaign, launch, or event to see how indicators moved after it.

💡 You’ll have a clear view of which early signals matter the most and how your awareness investments are shaping demand.

 


Key Features

1. Onboarding Tour

When you first open Glow, you’ll see a quick in-product tour that covers:

  • The purpose of Glow

  • How the model works behind the scenes

  • Where to start when interpreting leading indicators

If you’re new, it’s worth taking this two-minute walkthrough before diving in.


2. Leading Indicators Overview

Here’s where you’ll find the heart of Glow.

Each tile represents a leading indicator that has been statistically linked to your awareness activity.

Each tile shows:

  • Strength - how strong that relationship is

  • Direction - whether it’s positive or negative

Click into a tile to see a deeper view of how that indicator connects to downstream business outcomes, helping you understand not just if awareness is working, but how it translates into demand. Use this view to build confidence in what metrics best represent your brand’s early-stage performance.


💡 Example:

If Engaged Sessions show a strong positive relationship, that’s your signal that awareness spend is having an impact on downstream business outcomes. You should track this leading indicator when you launch awareness activity to understand if your media is driving demand.


3. Suggested Windows

Glow automatically highlights Suggested Windows — time periods when your brand historically ramped up awareness activity.

These are shortcuts to quickly answer:

👉 “What happened when we pushed brand?”

To explore them:

  1. Open the date range dropdown

  2. Select one of the Suggested Windows

  3. Review how leading indicators behaved during that time

 

💡 Tip: Suggested Windows are the best starting point for retrospective reporting. They help you link historical awareness efforts to measurable demand changes.


4. Breakdown Drawer

Inside any selected window, open Breakdown to see:

  • Spend, CPM, and impressions

  • Which channel segments were active (awareness by default, but you can add others)

Toggle between segments to see how spend was distributed by campaign objective or channel group.

 

💡 Tip: Use Breakdown together with annotations to identify which actions likely drove the changes you’re seeing in your indicators.

 


Recommended Workflows

1. Retrospective Reporting — Prove What Worked

Goal: Understand how your leading indicators responded to past brand pushes.

​Step-by-step:

  1. Open Suggested Windows → jump to periods where awareness spend scaled.

  2. Check your Leading Indicators → review Engaged Sessions and Branded Search trends within those windows.

  3. Open Breakdown → check which channel segments and spend mix were active.

  4. Add Annotations → tag product drops, sales, or seasonal peaks for clarity.

Outcome: Form hypotheses about which channels, activations or creative types drove impact, helping shape future upper-funnel investment accordingly. You’ll build a picture of which channels or activations had the biggest impact, guiding where to invest next.

 

 

2. Live Reporting — See What’s Working Now

Goal: Track leading indicators in real time to detect early signs of brand impact.

​Step-by-step:

  1. Set your Date Range → This quarter

  2. Monitor weekly trends → look for steady lifts in Engaged Sessions and Branded Search.

  3. Use Breakdown → review CPMs, share of wallet, and which awareness segments are active.

  4. Add Annotations → tag live events for context.

  5. Compare Periods → check if uplift sustains week over week.

Outcome: Glow helps you see, early on, whether your current brand activity is creating measurable engagement.


​

 3. Brand Moment Annotations — Bring Offline & Cross-Channel Context In

 

Goal: Annotate brand activations in the dashboard to see how they align with movements in leading indicators

​Step-by-step:

  1. Select your time window → include the activation period plus 1–2 weeks after to capture lag effects.

  2. Add an Annotation → choose a category (Brand Campaign, Product Launch, Sale, Seasonal, or Other). If Other, give it a clear name.

  3. Review indicator trends → do Engaged Sessions or Branded Search rise afterward?

  4. Update monthly → maintain a running log of all major activations.

Outcome: Over time, you’ll build a clear picture of how every brand action — online or offline — influenced demand signals.

 

🔍Next up: Check out our Glow Metrics Guide to see how to interpret your leading indicators