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How to use the Optimization Dashboard

See your performance versus KPI targets at all levels of granularity (down to the ad level), so that brands can easily pinpoint where to drive growth.

 Why would you use this dashboard?

The Optimisation Dashboard is used to check performance versus KPI targets at from campaign level down to ad set. This helps brands quickly see where they're on track and where there is underperformance - spotting where campaigns are hitting or exceeding targets, with the ability to analyse overtime trends to understand why.⁠⁠
 



Performance Over Time Graph:

  • Granular performance reviews.

    • Filtering by campaign type, market, date range and more.

  • Compare all/some campaigns in a specific market,

  • Look at performance over time for specific KPIs.

  • Compare performance over time against different KPIS, i.e.

    • Look at the trends over time across different models (Fospha, Ad Platform, GA4)

    • Performance of different campaigns, objectives/strategies over time

 

Helping you to pinpoint exactly where budget adjustments are required!

 


The Optimisation Bubble Chart:

Review performance at all granularities (campaign/ad set/ad level)

  • Use the bubble chart to help visualise each campaign and where it is trending against target.

  • Instant colour cues

    • Green ~ Agreement between Fospha and Ad Platform of performance on/exceeding target

    • Yellow ~ Fospha and Ad Platform disagree of performance on/exceeding target

    • Red ~ Fospha and Ad Platform Agree campaign is falling below target

    • Pink ~ Target or data not available

The KPI target is shown as a dashed line.

  • Campaign performance is visually represented by bubbles: the Y-axis indicates the KPI position, while the X-axis denotes revenue. The size of each bubble corresponds to its cost.

  • The Lead KPI selection defines the contents of the graph over time and the bubble chart.

  • The Comparison KPI provides an additional reference point for decision-making in the graph over time

Lead KPI can be chosen at the top of the dashboard:

  • CAC (Customer Acquisition Cost)

  • CPP (Cost per purchase)

  • ROAS (Return on advertising spend)

  • Conversion

  • Revenue

  • AOV
 

Comparison KPI:

  • CAC (Customer Acquisition Cost)

  • CPP (Cost per purchase)

  • ROAS (Return on advertising spend)

  • Conversion

  • Revenue

  • AOV

 


Optimisation Summary Table

Row by row analysis of performance by campaign/ad set/ad level broken down by a range of metrics.

  • Table can be exported into Excel or elsewhere for custom, granular analysis.

  • The table is also customizable, perfect for tailoring to your specific reporting needs

 

Available metrics:

  • Period

  • Market

  • Channel Group

  • Source

  • Campaign

  • Campaign Objective

  • Campaign Strategy

  • Cost

  • Visits 

  • Impressions

  • Clicks

  • FA,LC,AP Revenue

  • FA,LC,AP Conversions

  • Fospha, AP,LC ROAS

  • CTR%

  • Currency

  • CPM 

  • Ad Set

  • AD

  • Fospha New Conversions

  • % Fospha New Conversions

  • Fospha, AP, LC CAC

  • Fospha, AP, LC, CPP

  • Subscription Conversions

  • Subscription Revenue

 

 

Use Cases For The Optimisation Dashboard:

  • This dashboard is useful to come too after identifying an opportunity to scale or reduce spend in a specific channel from Channel Health Check

  • i.e. ROAS looks strong for Snapchat, and investment has increased over the last 30 days - filter to Snapchat in the Optimisation Dashboard. This lets you quickly pinpoint your most efficient campaigns.

  • Using the bubble chart, you'll immediately see which campaigns are performing ahead of target and where to redistribute spend from underperforming ones to boost your most efficient.

  • If a campaign's performance has shifted, click into its bubble. This brings up a detailed performance-over-time view. Select which KPIs you want to analyse ie. ROAS and Cost. Here you can then clearly identify the spend levels where ROAS was most efficient, informing your budget decisions for each campaign.

  • For upper-funnel activity, measure campaign performance using Fospha-attributed metrics, alongside last-click or ad platform data, to get a complete picture.