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Halo Measurement: Amazon and TikTok Shop

One Platform. Every Sales Channel. All Revenue

Step 04 | Halo: Unified Measurement

One Platform. Every sales channel. All Revenue

  • Your customers don’t just buy on your website—so why measure like they do?​

  • Fospha goes beyond DTC to give you a complete view of marketing performance across all your sales channels—Shopify (or custom ecomm), Amazon, and TikTok Shop.​

  • By measuring all sales and marketing data together in one place, Fospha lets you see the real impact of every channel and campaign—so you can make faster, smarter decisions that drive top-line growth for the business.​

It’s not just DTC attribution. It’s measurement for your whole brand.

 

Halo: Measuring Amazon

Bringing your Amazon Data into Fospha

  • We start by ingesting your Amazon sales and Amazon Ads data into Fospha modelling using Amazon Seller Central and Amazon Ads APIs.​

  • Amazon Seller Central provides us with aggregated daily conversions and revenue data from Amazon, and Amazon Ads provides us with how many of those total conversions are attributed towards an Amazon Sponsored Ad.​

  • Instead of measuring channels in isolation, Halo enables you to attribute performance across DTC and marketplace sales, so you can stop optimizing with one eye closed.

 

Measuring Amazon Ads performance within Amazon

  • We run Fospha’s Click Measurement to measure which Amazon Ads actually drove Amazon sales.​

  • We average our results with Amazon's 7–14 day click attribution to get the most complete view of your Amazon Ads performance.​

  • At this point, we typically identify a large chunk of "Organic" conversions (i.e. not attributed to an Amazon Ad), which is crucial for our next phase.​

  • Sales that were driven by your DTC ads will be mis-attributed in Amazon attribution. Halo ensures you get the full picture.

 

Revealing the True Impact of Your DTC Ads on Amazon Sales

At this stage, we take that unclaimed chunk of organic Amazon sales and run them through our Daily MMM – to identify how your DTC Ads impressions influenced Amazon sales, so you can:​

  • Quantify the true return on DTC ad spend, even when the sale happens elsewhere​

  • Unify marketplace and DTC performance into a single source of truth​

  • Shift budgets based on total business impact, not just .com outcomes​

  • Break down internal silos by aligning teams around shared revenue goals

 

Halo: Measuring TikTok Shop

Ingesting TikTok Shop Sales

  • TikTok Shop sales happen entirely within TikTok’s ecosystem, so they aren’t tracked through Google Analytics—leaving a gap in client’s reporting.​

  • Fospha fills that gap by ingesting TikTok Shop order data via Shopify or custom file upload, giving you full visibility over these previously hidden conversions.​

  • Fospha brings everything together: a unified view of TikTok ads, TikTok Shop Ads, and their impact across all sales channels (DTC, Amazon and beyond).

 

Measuring the Full Impact of TikTok Shop Ads

  • Fospha doesn’t just show you TikTok Shop sales.​

  • By integrating TikTok Shop ad impressions into our Daily MMM, we reveal the full picture of how TikTok Shop Ads drive performance—across DTC, Amazon, and TikTok Shop itself.​

  • This is what most brands are missing—a unified view of TikTok’s real contribution to their total performance.

 

Unified Measurement in a single view

Fospha doesn’t just unify your data—we reveal the full-funnel impact of your TikTok, Meta, YouTube, and Amazon Ads across all your sales destinations—including your own website, Amazon, and TikTok Shop.